Pixar has grown to become something of the industry standard in animated filmmaking. In their 15+ movies they’ve made over the years, none have been commercial failures and at worst one of their films was controversial in public opinion. This track record has never been beaten and never duplicated, yet one movie that I absolutely love has kind of fallen into obscurity and always seems to fall through the cracks when it comes to conversation about Pixar Films. That movie is Ratatouille.
Today, I’d like to highlight the theatrical poster of Ratatouille and analyze the specific typography choices made.
This isn’t too difficult. As we can see, there are only 2 typefaces used in the entirety of the poster, but is this a good design choice?
At the top of the poster is a serif font describing what appears to be the main protagonist’s desires to become a top chef. It’s done in an “old style” font as characterized by the contrasting yet smooth transitions between thin and thick lines within the letters. This typeface gives that statement a sort of reality to it. it’s easy to read, but gives an air of sophistication (in contrast to the crazy picture below it).
The logo of the movie is a simple, sans-serif font. This is a popular choice for logos and brands since it’s easy to read and see from a distance. It also has a more friendly and casual approach to letters which I feel gives the typeface more of a general appeal.
A good rule of thumb when designing stuff is that contrast is key and an easy and effective way to create contrast is by mixing serif and non-serif fonts. This poster does it well and I declare this an example of good design.